Results
What each channel actually drove — clicks, signups, and real revenue, not vanity metrics.
The payoff: what actually drove signups
LaunchWake mints a tracked link per post, then ties every signup — and every dollar — back to the channel that earned it. It also reconciles what people say in a one-question survey, so word-of-mouth that no UTM can see still shows up.
~1h 30m
work
1,284
clicks
41
signups
$312
revenue · incl. MRR
$180 of it came from Hacker News — Show HN — do more of that.
By channel
| Channel | Clicks | Signups | Conv. | Revenue |
|---|---|---|---|---|
| Hacker News — Show HN | 520 | 18 | 3% | $180 |
| Product Hunt | 340 | 11 | 3% | $72 |
| r/devops | 210 | 6 | 3% | $36 |
| Lobsters | 96 | 3 | 3% | $24 |
| TikTok — Build in public | 118 | 3 | 3% | — |
Where signups say they came from
self-reported57%
dark social — no tracked link
14
answers
25%
disagreed with the link
| Source | Answers | Share |
|---|---|---|
| X / Twitter | 5 | 36% |
| A friend or colleague | 4 | 29% |
| Hacker News | 3 | 21% |
| Search / Google | 2 | 14% |
What LaunchWake sees — dark social
insight1 in 4 tracked signups named a different channel than their link — your word-of-mouth is bigger than UTMs show.
Connect Stripe (or the revenue API) and drop in the one-line pixel to see this for your own launch. Start free.