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Can I post my startup on Substack?

You can share here directly, provided you follow the format. Posts are rarely removed when they lead with substance instead of a pitch.

Ban risk
Low
Best time to post
Tue/Thu, 7-9am ET
Audience
Your own subscription newsletter plus the Substack network and Notes; technology is one of the platform's largest categories, home to engineering and system-design writers.

Why the ban risk is low

  • Explicit limits on self-promotion and marketing language.

The rules, in plain English

You own the publication, so self-promotion is fully allowed — the constraint is your subscribers' patience, not a moderator. Publish a real technical essay or launch note and use Notes and the recommendations network to reach beyond your list; hard-selling every post churns readers.

How to post here safely

Do
  • Publish a real, useful article; keep any product mention to one CTA at the end.
  • Canonical-link to your own blog and disclose affiliation.
Don't
  • Don't make the post a thin wrapper around a sales pitch — editors reject it.

Account requirements

Level
Recommended
  • Position the publication as an editorial build-log, not a promo channel — publications whose main goal is advertising are prohibited.
  • Only import subscribers who explicitly opted into this publication; Substack is 'vehemently anti-spam'.
  • Publishing as a brand (not a person) may trigger additional verification.

Source: Substack Content Guidelines — intended for editorial content; publications mainly advertising products, driving traffic, or doing SEO are prohibited.

Frequently asked

Can I post my startup on Substack?

Low ban risk. You can share here directly, provided you follow the format. Posts are rarely removed when they lead with substance instead of a pitch.

What gets posts removed on Substack?

Explicit limits on self-promotion and marketing language. In short: Don't make the post a thin wrapper around a sales pitch — editors reject it.

When is the best time to post on Substack?

Tue/Thu, 7-9am ET. Timing helps, but fit and format matter more — a rule-breaking post fails at any hour.

Do I need an established account to post on Substack?

There's no hard rule, but Substack works best with a warmed-up, credible profile. (Source: Substack Content Guidelines — intended for editorial content; publications mainly advertising products, driving traffic, or doing SEO are prohibited.) Tip: Position the publication as an editorial build-log, not a promo channel — publications whose main goal is advertising are prohibited.

Related channels

Appears in: Best communities to launch a SaaS

Is Substack even the right channel for your launch?

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