Can I post my startup on Substack?
You can share here directly, provided you follow the format. Posts are rarely removed when they lead with substance instead of a pitch.
Why the ban risk is low
- Explicit limits on self-promotion and marketing language.
The rules, in plain English
How to post here safely
- Publish a real, useful article; keep any product mention to one CTA at the end.
- Canonical-link to your own blog and disclose affiliation.
- Don't make the post a thin wrapper around a sales pitch — editors reject it.
Account requirements
- Position the publication as an editorial build-log, not a promo channel — publications whose main goal is advertising are prohibited.
- Only import subscribers who explicitly opted into this publication; Substack is 'vehemently anti-spam'.
- Publishing as a brand (not a person) may trigger additional verification.
Source: Substack Content Guidelines — intended for editorial content; publications mainly advertising products, driving traffic, or doing SEO are prohibited.
Frequently asked
Can I post my startup on Substack?
Low ban risk. You can share here directly, provided you follow the format. Posts are rarely removed when they lead with substance instead of a pitch.
What gets posts removed on Substack?
Explicit limits on self-promotion and marketing language. In short: Don't make the post a thin wrapper around a sales pitch — editors reject it.
When is the best time to post on Substack?
Tue/Thu, 7-9am ET. Timing helps, but fit and format matter more — a rule-breaking post fails at any hour.
Do I need an established account to post on Substack?
There's no hard rule, but Substack works best with a warmed-up, credible profile. (Source: Substack Content Guidelines — intended for editorial content; publications mainly advertising products, driving traffic, or doing SEO are prohibited.) Tip: Position the publication as an editorial build-log, not a promo channel — publications whose main goal is advertising are prohibited.
Related channels
Appears in: Best communities to launch a SaaS
Is Substack even the right channel for your launch?
Paste your GitHub repo into the free Launch Checker and get a ranked plan — which channels fit your product, their ban risk, and how to post in each. No account needed.